It Is Always Being Done, Do it Better!
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Entrepreneurs Do It Better!
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Jobs, 401(k)s, mutual funds, and mindless frugality aren't going to make you rich young. Find out what will.
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It’s one of the concepts in your book that I am unsure about. Better usually never works. Different works. However, it’s undeniable that the example you cited were better versions. So where is the catch? Probably this: they did a better version of the thing that resulted in these brands being perceived as different and the best choice. What do you think?