One thought on “It Is Always Being Done, Do it Better!

  1. Marco

    It’s one of the concepts in your book that I am unsure about. Better usually never works. Different works. However, it’s undeniable that the example you cited were better versions. So where is the catch? Probably this: they did a better version of the thing that resulted in these brands being perceived as different and the best choice. What do you think?


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