The Mexican Fisherman Story and What Really Happened Later…

Beware of romanticized parables that convince you to adopt a dangerous financial strategy devoid of any reality in today’s world. One such story is the “Mexican Fisherman” parable I scrutinized in Unscripted over 5 years ago. Today, this parable is being enthusiastically circulated around the web as some modern “lifestyle doctrine” you should adopt without …

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How a simple $2 “life-hack” can make the difference between health or wealth.

notebook

I had this nagging itch on the instep of my foot a couple months ago. It got so bad that it started affecting my sleep and work. I scratched the hell out of it to the point it got calloused. Still, the itch remained and continued for months. After trying the usual modalities to rid …

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One life metaphor everyone needs to hear…

My stepson never cared about financial freedom or wealth until he started getting up at 6AM and working Monday through Friday. Now all of a sudden, he’s interested in his step-dad’s advice. After several conversations and strategy pow-wows, he’s devised a Fastlane plan. This is a great start. However, there’s one big problem, a problem …

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The most effective conversion tactic. Period.

true class shirt

When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric returns. As I studied the successful companies in this medium, I discovered their products all had one common denominator:  The product not only had to solve a specific problem, the product had …

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The Costanza Principle: The Secret to Your Best Life?

George Costanza

The other night I watched a basketball game on a major network, and I couldn’t help but notice something during the commercial breaks: One after another, every advertisement was for a product or service that I would never buy. Each commercial targeted the cultural majority, a Scripted populous seeking an escape, an easy button, or …

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99% Thinking Won’t Give You a 1% Life…

Many folks asked me about this poster which hangs in my office, pictured below. As such, if you want this framed poster for your workspace, it is now available on Viperion Publishing in various sizes, framed in black or white. You can order here. To your success, cheers, MJ!

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Still no upsells, nothing more to buy…

It was many years ago when I was a raw 20 year old, but I still remember the anger and frustration I felt after being shamed by gurus and seminar hustlers because I couldn’t afford their big-ticket, high pressure upsell. I was guilted into believing that I “wasn’t serious about wealth” because I didn’t want …

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