Entrepreneur. Author. Unscripted.
MJ DeMarco 
Decision-making isn’t that complicated when you understand the operating paradox of choice. In fact, it’s pretty simple, but its execution is not. The Art of War for Decision-Making Fact #1: A hidden paradox underwrites your life story, and your mastery of it will determine the quality of your life. It literally is the Art of …
Process is power. It is a divine human power. Unfortunately, most humans neglect this power and seek events—essentially running their lives like animals. No animal can rise to 1000X their personal power.Only humans can. What separates humans from the animal kingdom is our ability to engage in a concerted, conscious process that can last weeks, …
In life, you always have two choices: to think like a casino mogul or like the chump gambler dropping cash in a slot machine. One lives in a penthouse with a butler, the other in a rented apartment with a landlord who doesn’t fix leaky toilets. Casinos make billions of dollars by mastering one idea: …
I have a family member who claims he can’t lose weight. According to him, he’s tried “everything.” Limiting belief? No, but a close cousin. The “I’ve tried everything” is just a freaking lie. A lie he tells himself, and by extension, the world. You see, he’s tried “everything” within his predefined box of solutions. He has mentally …
“The horse is here to stay, but the automobile is only a novelty—a fad.” — President of the Michigan Savings Bank, 1903, advising against investing in Ford. “There is no reason anyone would want a computer in their home.” — Ken Olsen, Founder of Digital Equipment Corp., 1977. The graveyard of technological history is littered …
Does your business have the potential to scale? In other words, can your business change your life and get you out of the rat race? The $1K Scale Test is a strategy visualization that’ll expose whether your venture’s got Fastlane potential, or if it’s just another time-sucking job masquerading as a business. This is just …
The Biggest Life Decision You’ll Ever Make: “Your System Economy” Life’s biggest decision is one most people don’t even recognize—it’s system economics. System economics is the framework of wealth accumulation in which your vocation, job, or business are compensated. For most, system economics is simply how one is paid for work. While this is technically …
Beware of becoming a knowledge zombie where powerful information goes unused. Imagine holding a winning lottery ticket, but letting it expire in your wallet—uncashed. Millions lost. Imagine joining a cutting-edge gym, learning all the lifts, and then never setting foot inside again. Imagine possessing a map to buried treasure but ignoring it because the journey …
This post (and newsletter article) was inspired by another thread (and many others) when I repeatedly ask people, “What’s your normal, but perfect” day look like?” “Normal, but Perfect,” A Decision Framework for Living Your Best Life The most common question asked at the forum is always about decisions. Do I start this business?Learn this …
Many years ago, a woman emailed me and said she didn’t buy my book despite it being recommended by a colleague. In her email, she said she visited my website and noticed a few spelling errors. To her, it was an egregious oversight and an immediate turn-off, which caused her to walk away. In business, …
NOTICE #1: I, MJ DeMarco, DO NOT offer any type of coaching programs at any price. I DO NOT send unsolicited emails/DMs to people on social media. If you received a solicitation on Facebook or another social media platform from someone appearing to me, you are being scammed by an impersonator. Facebook and other social media platforms are proliferated with MJ DeMarco impersonators who are illegally using my name and reputation to sell you crypto, coaching, and other nefarious schemes.
NOTICE #2: MJ DeMarco is no longer affiliated with GoalSumo.com as he sold the platform in 2025. He, or his company, is not responsible for service interruptions or support.