Entrepreneur. Author. Unscripted.
MJ DeMarco 
Back in 2014/2015, a strange transformation occurred: I turned into a political junkie. I was consuming a steady stream of partisan red meat every day, for hours. The result? I became a person consumed by anxiety and anger. In other words, I became what I consumed. Worse, my marriage with my wife was dangling over …
A decision I made 40 years ago still haunts me today. I was 16, and little did I know at the time that I was drawing cards from life’s Death Deck. Life’s Death Deck In Choose Hard, Live Easy, I call life’s Death Deck a pile of cards that are unfavorably skewed with catastrophic outcomes. …
I’ve been dealing with this decision-making BS for 20 years. Every day on my forum, I get a front-row seat to a special kind of madness. “I can’t succeed!” “I keep failing and can’t earn passive income!” “I give up on entrepreneurship!” And then these failed entrepreneurs reveal everything they’ve “tried” and failed at. LOL. …
I wish someone had told me this when I was 20. Back then, I was told that my comfort zone was my enemy. That, in order to grow, I always needed to be uncomfortable, to step out of my comfort zone. Heck, this myth still persists today. But it’s not true. And here’s why. Comfort …
I spent four years writing Choose Hard, Live Easy which is filled with over 70+ mental models. And throughout the entire process, one ominous warning from Aldous Huxley echoed in my head: “There will be, in the next generation or so, a pharmacological method of making people love their servitude, and producing dictatorship without tears, …
I just hit a major goal this week: getting my “Whoop Age” 10 years younger than my actual age. It’s a seminal example of the Hard/Easy Paradox, specifically, The Rule of Persistence as highlighted in Choose Hard, Live Easy – The Art of War for Decision-Making. The Rule of Persistence states that whatever you repeatedly …
“The horse is here to stay, but the automobile is only a novelty… a fad.” If you’re not familiar with this quote, it was a well-respected banker who was advising Henry Ford’s lawyer, Horace Rackham, back in 1903 when the automobile was an emerging technology. The lawyer was considering investing, and the “expert” advised against it. Rackham …
Bill is troubled. He says he is facing a dilemma, the parable of a hollow life. “Every night, my home is robbed,” Bill explains. “The burglars steal money, jewelry, and irreplaceable valuables. Some of these things I will never get back. Never.” Tears fill his eyes. Jim looks at him, horrified. “OMG, that’s a nightmare! …
Your life is nothing more than the sum of your decisions. “Future You” always must pay for the sins of “Present You.” My new book launches next week and I must say, I’ve made some boneheaded moves. I’ll elaborate probably in a later newsletter, but the fact remains. Outcomes arrive from decisions. And sometimes good …
The following are modified excerpts from my new book, Choose Hard, Live Easy—the Art of War for Decision-Making, which is now available for pre-order reservations. You’ve probably seen the phrase “Carpe Diem,” or “seize the day,” on an office wall or proudly displayed on a desk. Forget it; it’s worthless. Instead, think Carpe Momentum, or …
NOTICE #1: I, MJ DeMarco, DO NOT offer any type of coaching programs at any price. I DO NOT send unsolicited emails/DMs to people on social media. If you received a solicitation on Facebook or another social media platform from someone appearing to me, you are being scammed by an impersonator. Facebook and other social media platforms are proliferated with MJ DeMarco impersonators who are illegally using my name and reputation to sell you crypto, coaching, and other nefarious schemes.
NOTICE #2: MJ DeMarco is no longer affiliated with GoalSumo.com as he sold the platform in 2025. He, or his company, is not responsible for service interruptions or support.