Entrepreneur. Author. Unscripted.
I spent four years writing Choose Hard, Live Easy which is filled with over 70+ mental models. And throughout the entire process, one ominous warning from Aldous Huxley echoed in my head: “There will be, in the next generation or so, a pharmacological method of making people love their servitude, and producing dictatorship without tears, …
“The horse is here to stay, but the automobile is only a novelty… a fad.” If you’re not familiar with this quote, it was a well-respected banker who was advising Henry Ford’s lawyer, Horace Rackham, back in 1903 when the automobile was an emerging technology. The lawyer was considering investing, and the “expert” advised against it. Rackham …
Does your business have the potential to scale? In other words, can your business change your life and get you out of the rat race? The $1K Scale Test is a strategy visualization that’ll expose whether your venture’s got Fastlane potential, or if it’s just another time-sucking job masquerading as a business. This is just …
This post (and newsletter article) was inspired by another thread (and many others) when I repeatedly ask people, “What’s your normal, but perfect” day look like?” “Normal, but Perfect,” A Decision Framework for Living Your Best Life The most common question asked at the forum is always about decisions. Do I start this business?Learn this …
Many years ago, a woman emailed me and said she didn’t buy my book despite it being recommended by a colleague. In her email, she said she visited my website and noticed a few spelling errors. To her, it was an egregious oversight and an immediate turn-off, which caused her to walk away. In business, …
Three years ago, after 25 years, I traded Arizona’s sun for Utah’s mountains, upgrading my home from a plentiful 4,400 square feet to a sprawling 13,000. The game-changer? There were several, from an indoor basketball court to a home theater to the most important of all: a home gym. At last, I could exercise in …
The idea of a business pivot is very popular in entrepreneurial subculture. The business pivot in normal nomenclature is the art of shifting gears during your business based on user feedback and data analysis. However, what if the the most important business pivot was the one you made before even starting? My stepson was a …
For years, the idea of getting rich seemed impossible. When I was trying to figure things out, I wish someone showed me *THIS* when I was 20. Back then, I thought becoming a millionaire, or better, 8-figure+ multimillionaire, is was just a fantasy. A task that felt extremely out of reach. When I shifted my …
Imagine having a map to buried treasure, a journey that can change your life in unimaginable magnitude. And yet, after close examination of the map, you decide to sit home and do nothing because the journey looks difficult, or the journey doesn’t come with a mentor that will hold your hand.’ This scenario best describes …
When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric returns. As I studied the successful companies in this medium, I discovered their products all had one common denominator: The product not only had to solve a specific problem, the product had …
NOTICE #1: I, MJ DeMarco, DO NOT offer any type of coaching programs at any price. I DO NOT send unsolicited emails/DMs to people on social media. If you received a solicitation on Facebook or another social media platform from someone appearing to me, you are being scammed by an impersonator. Facebook and other social media platforms are proliferated with MJ DeMarco impersonators who are illegally using my name and reputation to sell you crypto, coaching, and other nefarious schemes.
NOTICE #2: MJ DeMarco is no longer affiliated with GoalSumo.com as he sold the platform in 2025. He, or his company, is not responsible for service interruptions or support.